Please plan to attend the FIRST-EVER PRESENTATION of the findings of the Arizona Arts & Culture Census & Community Database:

• When:    Thursday, September 8; 1:30 – 3:30pm
• Where:  Phoenix Art Museum, Whiteman Hall Auditorium
• Cost:      FREE – but please RSVP

This meeting will feature presentations by (and discussions with) Rick Lester, CEO and Will Lester, Vice President of TRG Arts and promises to reveal never-before seen insights into the demographics and patterns of participation of Arizona’s audiences for arts & culture.

(We are presently exploring the possibility of video-taping the presentation for those unable to attend in person.  (If you’ve got a great way to accomplish that, Matt would love to hear from you!)  One way or another, we will find a way to share these insights with ALL Alliance for Audience member organizations.)

Background:

Last Spring, Alliance for Audience partnered with TRG Arts, a national database management & consulting firm based in Colorado, to create a sophisticated, secure and confidential way to collect & consolidate patron (i.e. ticket buyer and contributor) information from among Arizona’s arts & cultural organizations in order to analyze audience participation patterns.  (Alliance for Audience makes this service available to its member organizations at no charge.) 

Launched in March, 2011, the Community Database presently tops 710,000 unique Arizona households (that’s greater than 25 percent of ALL Arizona households) and draws from 5-years of participation records compiled from 49 of Alliance for Audience’s 230 member organizations.

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